Martin Gibson - Head of Operations
This article was originally posted on 2degrees - https://www.2degreesnetwork.com/ on 07.03.14
I once led a project that helped businesses to come to terms
with environmental issues. This was back in the 1990’s when most businesses didn't deal with environmental issues in their day-to-day operations. However,
things were changing and the Welsh Office had set up a project to help lead the
way.
One of the things we helped with was the, then new, idea of
environmental management. A do-it-yourself guide to environmental management
systems had been released and we asked some of the businesses we were helping if
they wanted to have a go at using it.
The guide was easy to read and well set out. It told
companies what they needed to do to put in an environmental management system. As
part of our project, we gave a number of companies the guide, asked them to get
started and arranged a visit for a few weeks later. All of the project leaders
in the companies were keen to get started.
When we went back a few weeks later, we were disappointed to
find that none of the companies had made much progress. We went through the
first steps with them, explained how to do things and arranged to meet them
again a few weeks later.
You may not be surprised to know that on the second visit,
the companies had made progress on the issues that we’d covered with them but hadn't gone any further. We soon came to realise that the do-it-yourself guide
told them what to do but now how to do it.
Since then, I have taken to heart the message of having to
help people with the ‘how-to-do-it’. However, not everyone needs to know how to
do something. Some people already know how to do the things that they are being
asked to do. It may seem obvious to you but it took me a while to recognise
this as competence. Nowadays, we are
often asked to demonstrate that someone has the skills to be competent in a
particular task or approach. This was rarely asked 20 years ago (or at least,
it was rarely asked in such direct terms).
If someone doesn't have competence, it is imperative to
provide how-to-do-it information to help them with what they need to do. This
can be through formal training but is often communicated through written guides
or informal coaching. Putting this type of guidance into written information is
not always easy. However, when I was in charge of the now defunct Envirowise
programme, I tried to ensure that the guides would be useful for people who
weren’t competent but were capable. On the whole, I think we did a pretty good
job. If you would like an electronic copy of one of the Envirowise guides on
Environmental Management Systems to judge for yourself, please email me. The
guides are available for free but harder to find than they used to be.
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